Best Practices for the Structure of Social Media Posts

Place the Five Ws Above the Fold Where does the social media post get cut off by a “read more” tag? You want the what, when, where, who, and why to appear above that point — in that order. This is no place for witty introductory text. Your online audience is skimming these social media feeds at…

Social Media Readings for Freelance Editors

When I moved, I threw out 350 of the 500 business cards that I printed when I first set out as a freelancer, 14 years earlier. So how should I be marketing? Editors and authors often wonder (with me) if social media deserves the hype it gets, and if it is something they must learn to use….

Social Media Strategies for Freelance Editors

It has been three years since I wrote about social media for freelance editors; forgive me. Not much of my opinion has changed about social media (or maybe it has come full circle), but my ideas about how to approach this networking arena have taken shape. (Read my definition of what is social media and what…

Social Media Reviews for Freelance Editors

When I moved, I threw out 350 of the 500 business cards that I printed when I first set out as a freelancer, 14 years earlier. Social media is how I connect with people now; both to meet them and to find them again later. Next week, read my tips for using these effectively. Here…

Is this social media? No.

Is a conference call social media? Again: no. “Social media” needs a more narrow definition so that not just any device that allows us to have real-time interaction would qualify. If social media cannot be identified as distinct from every single form of communication that exists, then there is no point in using the term….